Sales & Business Development Manager – Care Homes Location: London & Surrounding Areas | Field-Based Salary: £45,000 – £50,000 per annum Job Type: Full-time, Permanent Sector: Care Homes / Adult Social Care Travel: Essential Are you an experienced Sales or Business Development professional with a strong understanding of the care home sector? We are recruiting confidentially for a growing organisation looking to appoint a Sales & Business Development Manager to support a portfolio of care homes across London and the surrounding areas. This is a hands-on commercial role with a clear focus on increasing occupancy, generating new referrals and building strong relationships with key referral partners. You will work closely with individual care homes and their management teams, identifying opportunities to increase enquiries and admissions while strengthening the organisation's presence across the local market. The Role As Sales & Business Development Manager, you will: Develop and implement sales and business development strategies across a portfolio of care homes Drive occupancy, enquiries, referrals and admissions Build strong relationships with local authorities, social workers, discharge teams, NHS professionals, commissioners and other referral partners Proactively identify and develop new referral pathways Generate private-pay enquiries and build relationships within local communities Regularly visit care homes to understand vacancies, service offerings and individual commercial priorities Support Home Managers to improve local marketing, networking and enquiry conversion Build relationships with prospective residents and their families where required Monitor local competitors, fees, demand and market opportunities Track enquiries, referrals, conversions and occupancy performance Attend networking events, meetings and industry events to promote the services Work closely with senior management to identify opportunities for growth About You We are looking for a commercially driven individual who: Has previous sales, business development, referrals or occupancy experience within the care home sector Understands the care home admissions and referral process Has a proven ability to develop relationships and generate new business Is confident engaging with commissioners, healthcare professionals, families and other key stakeholders Is proactive and comfortable generating new opportunities rather than relying solely on incoming enquiries Has strong communication, networking and relationship-building skills Is target-driven with a strong commercial mindset Is organised and able to manage multiple homes and priorities Is comfortable spending a significant amount of time out in the field Travel Travel is an essential part of this position. You will be supporting a group of care homes across London and the surrounding areas, so you must be comfortable travelling regularly between services and meeting referral partners across the region. What's on Offer £45,000 – £50,000 salary Opportunity to take ownership of business development across a portfolio of care homes Varied, autonomous and field-based position Opportunity to directly impact occupancy and commercial growth Work closely with Home Managers and senior leadership Join a growing organisation within the adult social care sector Please note: This is a confidential appointment, and further information regarding the organisation and portfolio of homes will be provided to suitable applicants during the recruitment process. If you have a strong background in care home sales, business development, referrals or occupancy Our Promise: At New Way Recruitment, we believe in Heart-Led Hiring in Care. Guided by our ethos of “Recruiting with Care, Placing with Purpose”, we are committed to a recruitment experience where compassion meets opportunity. Our promise is simple: a heart-led, confidential, and individually tailored approach for every candidate and client we support. You can be assured that our team handles every step of the process with integrity, understanding, and genuine care. If you’re considering your next move and this job sounds like something you would be interested in then please don’t hesitate to get in touch - we’re here to help. INDHP
